Caffè Storico, situated inside The New York Historical Society on the Upper West Side of Manhattan, brings you food from the Veneto region of Italy. We had to conceptualize what it is to eat in a historical museum setting, and what is the commonality between New York and Venice? For the first question, a museum for us is not only the keeper of art and artifacts, but also of time. On the second, Venice and New York are both islands and great centers of commerce. We looked at the Venetian palaces, and the ceilings of Tiepolo with their Venetians skies, and got inspired to depict time with the image of passing clouds. The menus are like a tall landscape, with the horizon at the bottom, and little flying machines and birds through out. Later, when we were doing an ad for the restaurant, we realized how much the sections of the pork match the different neighborhoods in Manhattan.
Client: Starr Restaurants