A Mexican market in the middle of New York City financial district
After the 9/11, the area around the World Trade Center was revitalized and a blend of financial services and families were in need of a happy place to go nearby. Full of life and fun “El Vez NYC” fitted right in, offering luscious, popular and celebratory Mexican food. The brand is colorful full of humor and human touches.
Client: Starr Restaurants.
Winner: Type Directors Club annual