Thank you for the earth’s bounty.
“Grato” is an Italian family restaurant in West Palm Beach, Florida, created by Chef Clay Conley. It also means “gratitude” in Italian. For Chef Conley, appreciation for Italian food is proportional to the quality and freshness of its ingredients. Based on this idea, of using a fresh produce to tell the story of character and tradition, we conflated two sunny locations, Florida and Italy with citrus fruit, to represent both narratives. The logo, in a triangle shape, is a reference to early 20th century travel stamps from idilic destinations.
Client: Clay Conley
Winner of Type Directors Annual