An island of civility and good food in the midst of partisan divisions.
A delightful and popular, upscale French bistro-brasserie, Le Diplomate is now one of the “must-go” destinations in Washington DC. Even former EPA head Scott Pruitt, got into trouble after ordering a motorcade, so as not to be late for his reservation. The branding narrative was to transform the restaurant in a safe space where political differences can be checked at the door, and one can enjoy a delicious meal in old European grandeur. The traditional dove of peace with an olive branch in her mouth, encapsulates the branding.
Client: Starr Restaurants
Winner: Type Directors Club Annual, Communication Art Annual, Print Magazine Annual