“The food is delicious and even better when we smoke a joint and stare at the spinning logo. Wow!” - Anonymous customer
Serving modestly priced, healthy Thai food in Rio de Janeiro, Brazil, MyThai needed something extra to call attention to itself. We designed an ambigram logo (can be read upside-down as well) because with a limited budget, the rotating sign outside the restaurant became the main attraction. The palette corresponds to the colors of the curries (red, yellow and green) and we introduced Buddha hands in different gestures, as a decorative element. The client later commissioned us to design labels for the bottles of infused drinks he created which were sold in the dining area at the restaurant.
Client: Vitoria Taborda/Michael Monahan.