From Philly to Paris.
Parc, a restaurant serving traditional French bistro fare in Philadelphia’s Rittenhouse Square Park, was a collaboration with Matteo Bologna. The strategy was to recall the venerable tradition of Parisian café culture, but create an experience that sits firmly in the present. By working closely with interior designer Shawn Hausman to integrate the graphics and interior, we ensured a cohesive brand experience. Our extraordinarily detailed identity system and branding reflects the restaurant’s modern approach to the venerable French bistro theme, and transports diners from Philly to Paris. Parc has become a veritable dining destination in a food-loving city, and a crowd-pleasing favorite under the STARR Restaurants empire.
Client Starr Restaurants
Winner of Type Directors Club Annual